William Hill
Sportsbook4.4/ 5.0
Founded 1934
London, UK
United Kingdom
94.8% Payout
About William Hill
William Hill is one of the most iconic names in British bookmaking, founded in 1934. With thousands of betting shops across the UK and a comprehensive online platform, William Hill offers the heritage and reliability that comes with nearly a century of bookmaking expertise.
Heritage brand since 1934
4.4
Rating / 5.0
94.8%
Avg. Payout
92+
Years Active
Since 1934
United Kingdom
Pros
90+ years of bookmaking heritage
Extensive retail shop network
Best Odds Guaranteed on horse racing
Strong brand trust
Cons
Can limit successful bettors
Online platform less innovative than newer competitors
Odds not always the sharpest
Features
Live StreamingCash OutRetail ShopsBest Odds GuaranteedFast Payouts
Payout Rate Analysis
Average Payout94.8%
85%Industry avg: ~94%100%
William Hill offers average payout rates that are in line with industry standards. While not the sharpest odds, they are competitive for a mainstream sportsbook.
Ready to bet with William Hill?
Compare odds across all bookmakers to find the best value.
Comparing odds from 70+ bookmakers including
Gamdom
Bet365
Pinnacle
William Hill
888Sport
Unibet
Betway
1xBet
Betfair
DraftKings
FanDuel
PointsBet
Sportsbet
TAB
Ladbrokes
+ 54 more →